Meet the Local Food Leaders

The idea of “being a Food Leader” can be a bit abstract and confusing. It is definitely different from being a Food Entrepreneur, which is a leader who takes the initiative to create something that does not currently exist in their society. Being a Food Leader is more diverse, it is something everyone can be.

How to become one? Well… You don’t have to “startup” your own food project–even though that would be really awesome! Food leaders first focus on their relationship with food, make changes as they feel needed, then share and learn with others their experience. It requires is one understand why we eat the way we do and then have the motivation to make improved food decisions everyday. Every bite, every dollar, every hour has an impact on our food system.

Now don’t get me wrong, we need entrepreneurs and change makers greatly in society. Many of them begin the dialog, ask the initial question (Why doesn’t UT have an academic program to study food?!)… But not everyone can be an entrepreneur. Great teams are full of leaders with unique and individual skill sets.

Being a Food Leader doesn’t mean you have to make all of the decisions, but you will to have to understand how you play an important role in changing the food system. So begin to ask yourself, why do I eat the way I do? Am I ok with that? Why? Why not?

These were some of the questions UT Food Studies Alumni Alejandra and I decided to ask some of the Local Food Leaders at the 2012 Farm and Ranch Freedom Alliance (FARFA) Conference. We wanted to understand what do “Food Leaders” do and more importantly why. So, we created a short video for you, the next generation of food leaders, to help inspire your food studies and projects. Share it with your friends, teachers, mentors, co-workers and everyone who loves food, because we can all become Food Leaders simply by beginning to use food as a lens to understand ourselves and the world around us.

Great thanks to all the Food Leaders that participated in the video and sharing their story.

Jerry Cunningham, Proprietor of Coyote Creek Organic Feed Mill
Alexandra Maria Landeros, Writer and Editor for Farm and Ranch Freedom Alliance
Nick Latham, Founder of My Country Co-op
Brandi Clark, President of Austin EcoNetwork
Marla Camp, Publisher of Edible Austin
Ronda Rutledge, Executive Director of the Sustainable Food Center
Michael Olson, Author of Food Chain Radio and MetroFarm.com
Patty Lovera, Assistant Director of Food & Water Watch
Dustin Fedako, CEO of East Austin Compost Peddlers
Aurora Porter, Marketing & Communications for Vital Farms
Scott Price, Consultant for Slow Money Austin and SRP Consulting
Kathryn Hutchison, Marketing for Greenling.com & VP Austin Food Blogger Alliance
Judith McGeary, Executive Director of the Farm and Ranch Freedom Alliance
Pamela Walker, Author of Growing Good Things to Eat-Texas A&M
Kelsey Coto, President of Food Studies at The University of Texas at Austin
Ellen, Blogger/Educator for The Homegrown Revival
Heather Frambach, Outreach Manager for HOPE Farmers Market
Evan Driscoll, Farm Hand at Green Gate Farms
Jessie Griffiths’, Chef/Owner of Dai Due Supper Club

Special thanks to Edible Austin, Slow Food Austin, Greenling, UT Food Studies and Alejandra Spector for sponsorship and support producing this video.

Video Produced by Daniel “Asiago” Heron

The Scientist

This video has been out for a while, but I only just saw it. It took me by surprise while I was at the movies a few nights ago. I was having a nice conversation with my roommate when this video came on before the previews, and we both fell silent. I was eager to see where the video was going, what the point of it was. I knew it had something to do with sustainable farm practices, ethical treatment of animals, or organic food or something. The suspense was daunting, but when the end finally came, I was confounded. I was expecting to see an advertisement for PETA or Slow Food, something of the sort, but instead, I saw Chipotle.

I always knew Chipotle was different from other fast food restaurants, but I didn’t know it was such an advocate for naturally raised food. I was intrigued. After visiting the Chipotle website, scavenging through their links, and reading through their history, I found out a few interesting things about Chipotle I hadn’t known before. Maybe you haven’t either.

The carnitas at Chipotle is probably my favorite item to order on the menu, and now I know why. Turns out Chipotle sources 100% of their pork from farmers who follow these guidelines: raise animals in a humane way, feed animals a vegetarian diet, never give animals hormones, and allow the animals to display their natural tendencies. To add to that, 85% of their beef is sourced from farmers who follow the same guidelines, and they won’t stop until they reach 100%. Chipotle also tries to buy locally (within 350 miles from the store) when it can. Overall, I was just very impressed as I read through their facts and philosophies. There are many other initiatives Chipotle is taking to make the world a better place. Take a look for yourself here.

I was equally impressed with the video as well. I felt it went through the evolution of industrialization of food in a simple and understandable manner. I especially liked the part at 1:10 when the video shows the farmer’s remorse of how he raised his animals. I’m sure a lot of farmers feel the same way and are conflicted between providing for themselves and raising good, respectable food.

I think Steve Ells, the founder of Chipotle, is on to something good. Maybe his business model can act as a catalyst of change, and other restaurants will start doing the same. Until then, support your local Chipotle.

FYI: McDonald’s doesn’t own Chipotle. McDonald’s was an investor until 2006. Chipotle is now it’s own public stock on the NYSE.

A Day in the Life of a Local Farmer

I’m taking a break, for a moment, from the local food series to try something a little more literary. Two weeks ago, I met Brenton Johnson, owner of Johnson’s Backyard Garden, in the hopes that I could talk to him about my senior thesis. I didn’t get what I came for – that is, a neatly recorded interview – but I left with good story. Here’s what ensued:

From: http://bit.ly/ovruDc

“I’ll be busy, but you can hop in the truck with me and we can talk,” Brenton told me over the phone last Friday when I asked if I could interview him for my senior thesis on local food. He gave me the address of his processing site and I grabbed my keys. “I’ll be there in twenty minutes,” I said. He’d already hung up.

It was a warm day and the smell of rotting organic matter lay over the place, familiar, but unpleasant. As I walked into the barn amidst a group of volunteers cleaning onions and a handful of sweaty employees hauling boxes of vegetables, I wiped the lipstick from my lips with the back of my hand before knocking on the door of Brenton Johnson’s office. This is no place for make-up, I thought.

When I walked in to his office, Brenton told me, smiling, that he was in a online meeting with his accountant. “Ten or fifteen minutes,” he said quietly. Instead of waiting for him to finish, I walked out to the barn where the volunteers had formed an assembly line in front of a long slanted shelf carrying crates of vegetables. They were packing boxes for Johnson’s community supported agriculture customers. Sweet potatoes, baby bok choy, summer squash, mixed greens, cilantro, onions, peppers, bunches of mint. I squeezed into the line between a woman in her late-twenties who canned her own jams and a college student studying Chinese medicine at Austin Community College. We filled the boxes printed with the farm’s distinct logo for more than an hour. It was not hard work, but I could feel the back of my shirt becoming damp with sweat.

Bringing HER into my life

There are certain books and that are just perfect for Food Studies. I am slowly making a list of ones that I think are essential for students interested in studying food. These books seem to come into my life just at the right time. My new companion, “Bringing it to the Table” by Wendell Berry, was love at first sight. After reading the first chapter “Nature as Measure”, Berry’s ideas started to connect the pieces in my life. In combination with my first garden project, it is helping me start a new relationship with Nature, education, work, mom, the women of my life.

Nature as my love

Source: thisfromthat.files.wordpress.com/2010/08/brain1.jpg

My love for productivity seems to be an addiction. Several people have told me that my lust to accomplish many things quickly and efficiently is a result of capitalistic culture. I often feel that I am behind in life and I need to study harder and experience more. I work hard just to work more. The demand for “more” is constantly going up, at the cost of quality and joy in my life and culture. As an American, I notice the effort to produce and buy more food at cheaper prices; if money controls our decisions then money is our liberty. Regardless economic wealth, I feel security in surplus, maximized time, the big stack of pancakes, a pantry filled with food, an alcohol collection (even if I don’t drink), papers published, books read…  to horde, and do the things I want to do.